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For traders & distributors

Run your distribution on a system, not on your phone

One order book for every channel, credit limits that hold, collections chased on their dates, salesman visits you can see, and stock you can trust before you promise it.

Book a Growth Diagnostic for traders & distributors Run your numbers
Not ready for a diagnostic? Join the live workshop in English & Hinglish (₹199) →
The problem

Sound familiar?

  • Order WhatsApp pe aata hai, voice note mein. Raat ko koi baith ke type karta hai.
  • Every salesman quotes a slightly different rate, and a discount you never approved shows up on the bill.
  • A retailer is 60 days past his credit, and the salesman has booked another order for him.
  • You learn which shops the salesmen visited only when the orders come in, or do not.
  • Stock in the system and stock in the godown never match, so you call the godown before every big order.
  • Collection follow-up happens when you sit with the ledger on Sunday.
Where the money leaks

The leaks we look for first

  1. Orders typed twice

    Orders retyped from WhatsApp and calls are slow, and every retyping is a chance to get a quantity or a rate wrong. A wrong delivery costs freight both ways and goodwill.

  2. Credit given without a check

    If the person booking the order cannot see the party's outstanding, credit limits exist only on paper.

  3. Collections without a calendar

    Every day past due is your money financing someone else's business. A reminder on the due date costs nothing; chasing at 90 days costs the relationship.

  4. Salesman time you cannot see

    Without visit records you cannot tell a weak territory from a weak salesman.

  5. Stock-outs and slow stock

    Reordering by feel means running out of fast movers and sitting on slow ones.

Put a rupee value on it

B2B lead cost calculatorCost per lead, per qualified lead and per new client, with pipeline value, payback and time to revenue. Open it with the Distribution and trading example → Automation savings calculator Open it with the Distribution and trading example → Dealer and distributor network calculator Open it with the Electricals & hardware example →

Free, no sign-up. The calculators open with example numbers, not averages; replace them with yours.

The system for traders & distributors

The Self-Running Business System, layer by layer

Six layers, installed in order. The same method as every business, in your industry's words.

  1. Diagnose

    Follow an order from the retailer's message to delivery and payment; check credit control, rate lists, salesman routines and stock accuracy.

    Growth Diagnostic →

  2. Credibility

    A clean catalogue and price list on WhatsApp and the website, brand authorisations shown, and a Google Business Profile retailers can find.

    Credibility Builder →

  3. Demand

    New retailers and dealers in your territories: Google & Meta ads, referral routines and beat plans, measured by active accounts.

    Demand Engine →

  4. Convert

    A WhatsApp catalogue and order form that put every order into one order book, with the party, salesman and rate attached, and a confirmation sent back.

    Conversion System →

  5. Operate

    One order book linked to your accounting software, a credit check when the order is booked, automatic payment reminders, salesman visit and order logging from the phone, and reorder levels on fast movers.

    Operations System →

  6. Measure & Run

    A 6 PM daily report (orders, dispatch, collections, outstanding by age) and a monthly review by salesman, territory and product.

    Growth Partner (monthly) →
A worked example

What it looks like in practice

Example, not a client

Example: an electricals distributor with 400 retailers, eight salesmen and one godown

  1. Row 1 of 5: problem, fix, result.
    Before

    Orders arrive as WhatsApp messages, voice notes and calls

    The system

    A WhatsApp catalogue and order form feeding one order book

    Layer: Convert
    What changes

    Orders are entered once, by the person who takes them

  2. Row 2 of 5: problem, fix, result.
    Before

    A rate list in a PDF that changes monthly; salesmen use old copies

    The system

    One price list, updated once, used by every salesman and the order form

    Layer: Operate
    What changes

    Every bill carries the rate you set

  3. Row 3 of 5: problem, fix, result.
    Before

    Orders are booked for parties already past their credit

    The system

    A credit check at booking: over-limit orders wait for approval

    Layer: Operate
    What changes

    The owner approves only over-limit orders, not every order

  4. Row 4 of 5: problem, fix, result.
    Before

    Outstanding is reviewed once a week, by the owner

    The system

    Payment reminders before and on due dates; outstanding by age

    Layer: Operate
    What changes

    Collections follow the calendar, not the owner's Sunday

  5. Row 5 of 5: problem, fix, result.
    Before

    Stock checked by calling the godown; salesman visits unknown

    The system

    Visit and order logging on the phone, and a 6 PM daily report

    Layer: Measure & Run
    What changes

    Salesmen, territories and stock are visible every evening

An illustration of how the system fits a typical business of this kind. It is not a client story and claims no result. To see what these changes are worth at your own numbers, use the B2B lead cost calculator.

Where we start

What we would fix first, in 30 days

The order changes if the diagnostic finds a bigger leak. Timelines depend on how quickly we get information and approvals from your side.

  1. Week 1

    Growth Diagnostic: a week of orders traced, plus credit, rate-list and stock checks.

  2. Week 2

    One order book: the WhatsApp catalogue and order form, and one price list.

  3. Week 3

    Credit checks at order booking and payment reminders by due date.

  4. Week 4

    Salesman visit logging and the first 6 PM daily report.

Investment

What it costs and how long it takes

All prices exclude 18% GST. Ad spend, software licences and messaging charges are paid by you directly.

Path A: fix one layer first

Path B: or get the complete system

  1. DiagnoseGrowth Diagnostic1–2 weeks
  2. ConvertConversion System3–6 weeks
  3. OperateOperations System4–8 weeks for a CRM
  4. Measure & RunGrowth PartnerStarts within 2 weeks, then monthly
Questions

Questions owners ask

Anything else? Ask us directly. We reply within one working day.

It starts with the Growth Diagnostic (₹25k–₹1L, +18% GST), which scores every layer of your business and ends with a 90-day plan. For most businesses like yours the Growth OS Starter package fits: ₹1.5L setup + ₹50k a month, +18% GST. You can also start with one service at a time; each price is listed on this page.

Yes. Retailers order from a WhatsApp catalogue or a short order form; the order lands in one order book with the party and salesman attached, and goes on to your accounting software for billing.

No. Billing, GST and ledgers stay where they are. The system sits around it for orders, credit checks, reminders and reports.

Present it as fewer phone calls and no evening report: a visit and an order take under a minute to log, and the 6 PM report writes itself. Visit logging is agreed with them before rollout.

Each party gets a limit and credit days. An order that would take them past either is held and sent to you or a manager to approve on the phone in one tap. Everything else flows without you.
Go deeper

Related guides and free tools

Other industries

Find out where your business leaks first

The Growth Diagnostic maps how enquiries, orders and cash move in your business today and ends with a 90-day plan.

Book a Growth Diagnostic Book a free call