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I'm a Business Growth & Automation Consultant in Jaipur. I help owner-run Indian businesses (MSMEs) replace hustle with systems: leads that arrive steadily, follow-ups that happen on their own, and operations that run without the owner in every decision.
Systems over hustle. Manufacturing, trading, services, retail and D2C, in person across Rajasthan and online across India.
Mehnat ki kami nahi hai. Kami system ki hai.
Most owners I meet are not short of effort. They are short of systems, so everything still runs through them. Mayank Jain
I grew up in Ajmer, Rajasthan, and earned a B.Tech and an MBA in Jaipur. Instead of taking a corporate job, I made Jaipur my home and started working with business owners here in 2015.
In 2017 I founded my first company, NLET Solutions Pvt. Ltd. It builds education ERP and automation, used by 1,000+ schools and colleges. In 2022 I started my second, Proofox, for ads and lead generation.
Across 10+ years I have worked with 240+ owner-run businesses in manufacturing, trading, services, retail and D2C. The pattern was the same almost everywhere: capable owners, plenty of effort, and no system, so the business slowed down the day the owner's phone was off.
I wrote that down in my book, Jugaad Is Not a System, and I teach it in the Business Automation Workshop, in English & Hinglish.
Not reports or advice. One piece for each layer of The Self-Running Business System, set up and handed over, trained and documented, using proven software configured to how your business works.
Before any software or ad spend: how enquiries, sales, delivery and cash really move, each layer scored, and a ranked 90-day plan.
Growth Diagnostic 02CredibilityA fast website, a complete business listing and a review routine, so buyers who check you find a business that looks reliable.
Credibility Builder 03DemandEnquiries from ads, the website, calls and WhatsApp land in one place, with the source recorded. No more leads lost in someone's phone.
Demand Engine 04ConvertAn automatic first reply on WhatsApp, then a follow-up sequence that keeps going until the buyer says yes or no.
Conversion System 05OperateQuotes, orders and follow-ups in one shared system, and routines written once in plain words. "Kaun karega?" finally gets an answer.
Operations System 06Measure & RunEnquiries, conversion, sales, collections and pending tasks on one screen, reviewed with you every month.
Growth Partner (monthly)No slide decks, no vanity reports. Every engagement starts with the layer that is costing you most.
I map how leads, sales, delivery and cash really move before I recommend any software or ad spend.
I set up the CRM, WhatsApp flows, SOPs and dashboard with your team, and train them until they use it.
Widely used platforms, configured to your process. Faster to go live, cheaper to run, easy for anyone to support later.
One owner dashboard, reviewed every month, so we always fix the next weak point on real numbers.
The companies I started, and the book that puts what I have learned in one place.
The bookJugaad Is Not a System
Hard work got you here. Systems will take you further. Written for owners, in plain words.
₹499
A free 30-minute strategy call. Tell me where the business still waits on you, and I'll tell you honestly what I would fix first.

Pick a topic below or type your question. I reply personally, Mon–Sat, 10 AM–7 PM.