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For schools & colleges

Fill your seats without chasing every parent yourself

An admissions and fee system for schools, colleges and coaching institutes: every enquiry answered the same day, campus visits booked and reminded, and fees followed up until they are paid.

From the team behind NLET (founded 2017), with 1,000+ schools and colleges on it.
Not ready for a diagnostic? Join the live workshop in English & Hinglish (₹199) →
The problem

Sound familiar?

  • Admission season mein phone bajta rehta hai, par kaun call back karega, kisi ko nahi pata.
  • Enquiries come from the website, a hoarding, walk-ins, a newspaper ad and parents' WhatsApp groups, and land in four different registers.
  • A parent visits the campus, says "we will let you know", and nobody calls again until they have joined another school.
  • Counsellors keep their own lists. When one leaves in March, her follow-ups leave with her.
  • Fee reminders go out when the accounts person has time, and the principal hears about dues at the term-end meeting.
  • You spend on ads and hoardings every season and still cannot say which one brought the admissions.
Where the money leaks

The leaks we look for first

  1. The same-day call that never happens

    In season, an enquiry not called back the same day is often already talking to two other schools. Late calls are the cheapest admissions to lose.

  2. Campus visits with no next step

    A visit is the strongest signal a parent gives. Without a set follow-up after it (a call, the fee structure on WhatsApp, a second visit), many go quiet.

  3. Fees that are due but not chased

    Dues build up term by term when reminders depend on one person. That is money you have earned and not collected.

  4. Spend you cannot trace

    Without the source on every enquiry, next season's budget goes where last season's went, whether or not it worked.

  5. Siblings and re-enrolment

    Existing parents are the cheapest source of next year's admissions, and the ones least often asked.

The system for schools & colleges

The Self-Running Business System, layer by layer

Six layers, installed in order. The same method as every business, in your industry's words.

  1. Diagnose

    Walk last season end to end: the enquiry register, counselling notes, visit log, admission forms and the fee ledger. Find where enquiries and fees were lost.

    Growth Diagnostic →
  2. Credibility

    An admissions page with fee ranges, facilities and a campus-visit booking form, and a Google Business Profile with real parent reviews.

    Credibility Builder →
  3. Demand

    A season plan: what to spend in your admission window, on which channels, with the source captured on every enquiry.

    Demand Engine →
  4. Convert

    Every enquiry answered on WhatsApp in minutes, given to a counsellor, called the same day, visit booked and reminded, and followed up after the visit until the fee is paid or the parent says no.

    Conversion System →
  5. Operate

    One admissions pipeline for every counsellor, fee reminders by due date, and written routines for the front desk and counsellors.

    Operations System →
  6. Measure & Run

    A weekly season dashboard for the principal or trustee: enquiries by source, visits, applications, admissions, seats left and fees due.

    Growth Partner (monthly) →
A worked example

What it looks like in practice

Example, not a client

Example: a CBSE school with 1,200 students and four counsellors

  1. Row 1 of 5: problem, fix, result.
    Before

    Enquiries sit in a gate register and in counsellors' phones

    The system

    One enquiry form and WhatsApp number on every channel, tagged by source

    Layer: Convert
    What changes

    Every Monday the principal sees how many enquiries each source brought

  2. Row 2 of 5: problem, fix, result.
    Before

    Enquiries wait until a counsellor remembers to call back

    The system

    Instant reply with the prospectus; a counsellor assigned and calling the same day

    Layer: Convert
    What changes

    Every enquiry has a named owner and a next step

  3. Row 3 of 5: problem, fix, result.
    Before

    Campus visits are not recorded, and nobody calls after them

    The system

    Visit reminder the day before, and a follow-up sequence after every visit

    Layer: Convert
    What changes

    Parents who visited hear from the school until they decide

  4. Row 4 of 5: problem, fix, result.
    Before

    Fee reminders go out when the accounts clerk has time

    The system

    Fee reminders by due date on the parent's WhatsApp; an overdue list for accounts

    Layer: Operate
    What changes

    Fee follow-up runs on dates, not on the accountant's memory

  5. Row 5 of 5: problem, fix, result.
    Before

    Season spend split across hoardings, a newspaper and social media

    The system

    A weekly season dashboard: enquiries, visits and admissions by source

    Layer: Measure & Run
    What changes

    Next season's budget is set from this season's source report

An illustration of how the system fits a typical business of this kind. It is not a client story and claims no result. To see what these changes are worth at your own numbers, use the school and college admissions calculator.

Where we start

What we would fix first, in 30 days

The order changes if the diagnostic finds a bigger leak. Timelines depend on how quickly we get information and approvals from your side.

  1. Week 1

    Growth Diagnostic: how an enquiry becomes an admission and a fee receipt today, with last season's numbers pulled from the registers.

  2. Week 2

    One enquiry inbox: every channel's form and WhatsApp number feeding one list, with the source on each enquiry.

  3. Week 3

    The counsellor routine: assignment rules, the same-day call, visit booking and reminders, and the post-visit follow-up.

  4. Week 4

    Fee reminders by due date, and the first weekly admissions report to the principal.

Investment

What it costs and how long it takes

All prices exclude 18% GST. Ad spend, software licences and messaging charges are paid by you directly.

Path A: fix one layer first

Path B: or get the complete system

  1. DiagnoseGrowth Diagnostic1–2 weeks
  2. ConvertConversion System3–6 weeks
  3. OperateOperations System4–8 weeks for a CRM
  4. Measure & RunGrowth PartnerStarts within 2 weeks, then monthly
Questions

Questions owners ask

Anything else? Ask us directly. We reply within one working day.

It starts with the Growth Diagnostic (₹25k–₹1L, +18% GST), which scores every layer of your business and ends with a 90-day plan. For most businesses like yours the Growth OS Starter package fits: ₹1.5L setup + ₹50k a month, +18% GST. You can also start with one service at a time; each price is listed on this page.

Usually not. If your school software already handles admissions and fees, the system is built around it: enquiries, follow-ups and reminders feed into it instead of replacing it. The diagnostic checks what is missing before anything is bought.

Most of the work (the enquiry inbox, counsellor follow-up and fee reminders) is a one-time setup done before your season starts. Monthly support is optional and can be timed around the season.

Yes, through the official WhatsApp Business API, with message templates that parents agree to receive. Visit and fee reminders are the most common use. Messages can be in English, Hindi or both.

No. NLET Solutions is the software company Mayank founded in 2017, with 1,000+ schools and colleges on it. This is consulting: the admissions and fee system is built around whatever software you already use.

Yes. Batches start more often, so the season is shorter and repeats. The same enquiry, demo class, admission and fee flow applies, with follow-ups timed to each batch start date.

Find out where your business leaks first

The Growth Diagnostic maps how enquiries, orders and cash move in your business today and ends with a 90-day plan.