Tracking first
Enquiries, calls and sales counted per campaign before a rupee is spent on ads.
Demand Engine
A steady, predictable flow of the right enquiries
Paid campaigns tied to real enquiries and a follow-up system, not clicks.
- ₹20k–₹50k / month +18% GST
- 2–3 weeks to set up, then monthly
The problem
Sound familiar?
You pay an agency for reach and reports, but you cannot say which rupee brought which customer. Enquiries arrive, and half are never followed up.
- Leads sirf referral se aate hain, kabhi zyada kabhi zero.
- The agency report shows impressions and clicks. Your bank account shows nothing changed.
- Ad leads come in at 11 pm and get a call two days later, when they have already bought elsewhere.
- You stopped ads once because "they did not work", and still do not know if that was true.
The work
What is included
Search and social campaigns
Built around your best-selling offer and the buyers who actually purchase it.
Lead capture pages
Pages and forms that send every enquiry straight into your CRM and WhatsApp.
Weekly numbers
Cost per enquiry and cost per sale every week, not just clicks.
How it works
Week by week
- Week 1
Offer and buyer check
We agree which offer to advertise, who buys it, what a good enquiry looks like, and what a sale is worth to you.
- Week 1–2
Tracking and lead routing
Conversion tracking, call tracking where needed, and every form and ad lead routed into your CRM and WhatsApp with its source attached.
- Week 2–3
Pages and first campaigns
Landing pages and the first search and social campaigns go live on a test budget you approve.
- Month 2 onwards
Weekly review and scale
Each week: cost per enquiry, enquiry quality from your sales team, and cost per sale. Money moves to what brings buyers and away from what does not.
Timelines depend on how quickly we get information and approvals from your side.
Once it is installed
How one ad enquiry moves through the system
The ad is only the first step. Most of the money is lost after the click, so that is where the setup starts.
Ad
A buyer searching for your product, or matching your best customers, sees an ad for one clear offer.
Landing page
A page about that offer only, with a short form and a WhatsApp button. No menus to wander off into.
Instant reply
The enquiry lands in your CRM with its campaign name, and the buyer gets a reply on WhatsApp straight away.
Sales follow-up
Your salesperson is told who to call and when. If they do not call, the follow-up sequence still runs.
Closed loop
When the enquiry becomes a sale, it is marked in the CRM, so the weekly report shows cost per sale per campaign.
Fit
Is this right for your business?
Built for owner-run businesses with roughly ₹1–50 Cr turnover and 5–100 staff. If it is not the right fit, we will tell you on the first call.
✓A good fit
- Businesses with a proven offer and a margin that can pay for ads
- B2B manufacturers and distributors looking for dealers or bulk buyers
- Service firms, clinics, schools and D2C brands that sell to a clear local or national audience
- Owners ready to have someone reply to enquiries the same day
✕Not a fit
- Businesses with no one to answer the enquiries the ads bring
- Brand-awareness or "go viral" campaigns with no enquiry target
- Offers that have not sold yet through referrals or direct sales
Investment
What it costs, and what you get
Investment
The exact figure depends on scope and is agreed in writing before work starts.
Ads management₹20k–₹50k / month
+18% GST. Third-party costs such as ad spend, software licences and messaging charges are paid by you directly.
Want this as part of a full system? See how Growth OS works.
What you get
- Tracking and conversion setup
- Live campaigns
- Lead capture pages
- Weekly performance summary
Timeline: Setup typically takes 2–3 weeks; campaigns then run month to month.
Start with the free call Pick a time on the calendar or send us a messageThe Demand Engine is the Demand layer of The Self-Running Business System. Its promise: a steady, predictable flow of the right enquiries. Paid campaigns tied to real enquiries and a follow-up system, not clicks. It suits businesses that already have an offer that sells and want a steady, measurable flow of qualified enquiries, in Jaipur, Rajasthan or across India. Price: ₹20k–₹50k / month, +18% GST. Setup typically takes 2–3 weeks; campaigns then run month to month.
No. The management fee is separate from what you pay the ad platforms, and you pay them directly.
It covers the paid and lead-generation part. Marketing is one layer of the system, not the whole of it.
Enough to get a fair test, set from what a sale is worth to you. We agree a test budget in week one and only raise it once cost per sale is clear.
You do. Ad accounts, pixels and pages are created in your business name, and we work in them as a partner. If we stop working together, everything stays with you.
Campaigns usually start bringing enquiries once they go live, but the first weeks are a test. Judge it on cost per sale after a full month, not on the first few days.
Someone who replies to enquiries the same day, and who marks in the CRM which enquiries became sales. Without that, nobody can tell which ads work.
Read before you decide
Go deeper
Guide
Lead Generation for MSMEs in India on a Small Budget
GuideMarketing ROI for MSMEs: Track Every Rupee to Closed Sales
GuideGoogle Ads for Small Business India: Is It Worth It?
GuideFacebook and Instagram Ads for MSMEs: A Practical Guide
Free calculatorTry the calculator: Ad spend and ROAS calculator
Free calculatorTry the calculator: D2C ecommerce profit calculator
Free calculatorTry the calculator: D2C product profit calculator
The methodThe Self-Running Business System: how this service fits the six layers
Free · 3 minutesTake the Automation Scorecard to see which layer needs work first
Try the calculator for your industry: Resorts and hotels Manufacturers and exporters Solar and EV installers Interior designers and furniture makers Restaurants and cloud kitchens
How it works in your industry: Manufacturers Real estate D2C brands Hotels & resorts
More free calculators: B2B lead cost calculator Ad budget planner Ad channel comparison
The rest of the system
Other services
Talk about lead generation
Start with a free strategy call. Tell us where the business is stuck. We reply within one working day with a clear next step.
