Free calculator · Compare channels
Google ads or Meta ads? Compare channels on cost per customer
The cheapest click is rarely the cheapest customer. Enter each channel's own numbers and compare cost per lead, cost per customer and ROAS side by side.
What would change it
The same numbers with one thing improved, worked out live.
Full breakdown
Every number this calculator works out.
Compare scenarios
Save up to three versions and compare them side by side.
How this is calculated
- For each channel: clicks = spend ÷ cost per click; leads = clicks × click to lead %; new customers = leads × lead to customer %.
- Cost per lead = spend ÷ leads. Cost per customer = spend ÷ new customers.
- Revenue = new customers × value of one customer. ROAS = revenue ÷ spend.
- The cheapest channel is the one with the lowest cost per customer, not the lowest cost per click.
Green, amber and red compare each result with the break-even your own numbers imply, never with an outside benchmark. Every starting number is an editable example, not an industry average.
Questions
About this calculator
Whichever brings a paying customer for less, at the volume you need. Search ads catch people already looking; Meta and Instagram ads create demand among people who were not. Run both with tracking for a few weeks, then compare them here on cost per customer.
Cheap clicks often convert worse. A ₹4 click with a 1% lead rate costs ₹400 per lead; if 5% of those leads buy, each customer costs ₹8,000. A ₹35 click with a 5% lead rate costs ₹700 per lead; if 20% buy, each customer costs ₹3,500. The cheaper click costs more than twice as much per customer.
No. They are example values only, to show how the comparison works. Replace them with each channel's numbers from its own ads account.
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