Free calculator · Local footfall
Store footfall calculator: what calls and directions are worth
Your Google Business Profile already shows how many people called you or asked for directions. Put those numbers in and see the walk-ins, buyers and sales behind them.
What would change it
The same numbers with one thing improved, worked out live.
Full breakdown
Every number this calculator works out.
Compare scenarios
Save up to three versions and compare them side by side.
How this is calculated
- Store visits = calls × % that visit + direction requests × % that arrive + other walk-ins.
- Buyers = store visits × % that buy. Sales = buyers × average bill.
- Cost per buyer = monthly spend ÷ buyers. Most you can pay = average bill × gross margin.
- Gross profit after spend = sales × gross margin − spend.
- Cost per store visit = spend ÷ store visits. Return = sales ÷ spend; break-even = 1 ÷ gross margin. Calls, directions and walk-ins = their sum.
- 12-month sales = sales × purchases per buyer in 12 months (at least 1). 12-month profit = that × gross margin − spend.
Green, amber and red compare each result with the break-even your own numbers imply, never with an outside benchmark. Every starting number is an editable example, not an industry average.
Questions
About this calculator
Open your Google Business Profile and look at Performance. It shows calls, direction requests and website clicks for the last few months.
Set the monthly spend to 0. You will still see the walk-ins, buyers and sales your listing brings; cost per buyer will show a dash because there is no spend to divide.
No. They are starting values only. Replace them with your own listing numbers and your counter sales.
More free calculators
