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Free calculator · Lead generation

Appointment calculator: cost per booking and what no-shows cost

For a business that sells through an appointment, a counselling session or a site visit, the leak is often after the booking: people who never show up. See what every step costs you.

Example numbers - replace with yours

Your result Coaching institute

Your funnel this month

What would change it

The same numbers with one thing improved, worked out live.

    Full breakdown

    Every number this calculator works out.

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    How this is calculated
    1. Enquiries = ad spend ÷ cost per enquiry (or clicks × click to enquiry rate).
    2. Counselling sessions = enquiries × % that book. Attended = counselling sessions × show-up %. No-shows = counselling sessions − attended.
    3. Admissions = attended × % that pay. Cost per admission = ad spend ÷ admissions.
    4. Revenue = admissions × average bill. ROAS = revenue ÷ ad spend. Break-even ROAS = 1 ÷ gross margin.
    5. Revenue lost to no-shows = no-shows × % that pay × average bill.
    6. Cost per enquiry = ad spend ÷ enquiries; per counselling session = ad spend ÷ counselling sessions. Most you can pay per admission = average bill × gross margin. Profit = revenue × gross margin − ad spend.
    7. 12-month revenue = revenue × paid enrolments per admission in 12 months (at least 1). 12-month ROAS = that ÷ ad spend; 12-month profit = that × gross margin − ad spend.

    Green, amber and red compare each result with the break-even your own numbers imply, never with an outside benchmark. Every starting number is an editable example, not an industry average.

    Questions

    About this calculator

    No-shows × the share of attendees who pay × your average bill. It is the revenue those bookings would have brought at your own conversion rate.

    Treat an enquiry as a lead, the booking as a site visit and a paying customer as a unit booked. For the average bill, use your revenue per unit, and set the gross margin to what you keep from it.

    No. They are example values only, so the page is not empty. Replace them with your own numbers from your booking register or front desk.
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