Free calculator · Industry funnels
Resort and hotel calculator: what does a direct booking cost?
Every booking from an online travel site costs you a commission. Put in your own numbers and see what a direct booking costs to win from ads and your own channels, what it adds to occupancy and RevPAR, and what moving some bookings direct would save.
Stage definitions
Count every stage the same way each month, so the numbers mean the same thing to everyone.
- Enquiry
- A call, WhatsApp message or form asking about dates or rates.
- MQL (marketing-qualified)
- An enquiry where date, guest count and budget fit what you offer, and the client replies.
- SQL (sales-qualified)
- A quote sent for specific dates after a call or chat confirms they want to book.
- Event booking
- Confirmed with an advance or deposit paid.
- Event
- Completed, after cancellations and no-shows.
What would change it
The same numbers with one thing improved, worked out live.
Full breakdown
Every number this calculator works out.
Compare scenarios
Save up to three versions and compare them side by side.
How this is calculated
- Enquiries = ad spend ÷ cost per enquiry (or ad clicks × click to enquiry rate) + direct enquiries from other channels. Spend = ads + other channels.
- MQLs = enquiries × % MQL. SQLs (quotes sent) = MQLs × % quoted. Event bookings = quotes sent × % that book. Events = event bookings × % that complete.
- Hall event days sold = events × event days per event booking × halls per event booking. Hall revenue = hall event days × average hall and catering bill per event.
- Revenue = hall revenue + events × decor, extra catering and guest rooms spend. ROAS = revenue ÷ spend.
- Gross profit = hall revenue − hall event days × cost per occupied hall event day + decor, extra catering and guest rooms revenue × its margin. Profit = gross profit − spend.
- Cost per enquiry, MQL, SQL, event booking or event = spend ÷ that count. Most you can pay per event = gross profit ÷ events.
- Occupancy added = hall event days sold ÷ (halls × days in the month). RevPAR added = hall revenue ÷ the same available hall event days (no answer with none available).
- Break-even ROAS = revenue ÷ gross profit (not reachable when that is 0 or less). Payback = spend ÷ gross profit, in months of this gross profit (0 with no spend; never with no gross profit).
- Hall value of one event booking = average hall and catering bill per event × event days × halls. Commission saved per direct event booking = that × commission %. Saved a year = venue listing sites and planners event bookings a month × your share × that × 12, before the cost of winning them direct.
- 12-month value of one client = average bill per event × (1 + % who book again). Repeat events are counted as direct, with no commission.
Green, amber and red compare each result with the break-even your own numbers imply, never with an outside benchmark. Every starting number is an editable example, not an industry average.
Questions
About this calculator
An MQL is an enquiry where the dates, guest count and budget fit what you offer, and the guest replies. An SQL is a quote sent for specific dates after a call or chat confirms they want to book. Counting them this way shows whether you are losing guests before the quote or after it.
Average room rate × nights × rooms per booking × the commission % you pay online travel sites. The calculator also shows that saving minus what a direct stay costs you in marketing, so you can see whether going direct is cheaper at your numbers.
They are what these direct stays add, not your whole property's figures. Occupancy added = room nights sold ÷ (rooms × days in the month). RevPAR added = room revenue from these stays ÷ the same available room nights.
Pick the banquet chip. A "room night" becomes one hall for one event day, the rate becomes the hall and catering bill per event, and add-ons become decor, extra catering and guest rooms.
No. They are starting values only, so the page is not empty. Replace them with your own from your booking register, ads account and payout statements.
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