Lead generation for owner-run businesses

More leads is the most common thing owners ask for, and often the wrong first fix. If half of today's enquiries never get a proper follow-up, more ad spend only buys more leakage. Get the basics right first, then spend.

These guides are about a steady, predictable flow of the right enquiries, measured the way an owner should measure them: cost per enquiry and cost per sale, not clicks or likes. They cover Google and Meta ads, retargeting, SEO, LinkedIn for B2B sales, lead generation on a small budget, and how to track which rupees actually come back as orders.

Before you set a budget, use the free ad budget planner to work backwards from the number of customers you need. If you sell to other businesses, the B2B lead cost calculator shows what a new client really costs once your conversion rate is counted. When you want the campaigns, landing pages and tracking run for you, that is the Demand Engine.